Imagine a World Where Beauty is a Source of Confidence, Not Anxiety
The Dove® brand is rooted in listening to women. Based on the findings of a major global study, The Real Truth About Beauty: A Global Report, Dove® launched the Campaign for Real Beauty in 2004. The campaign started a global conversation about the need for a wider definition of beauty after the study proved the hypothesis that the definition of beauty had become limiting and unattainable. Among the study’s findings was the statistic that only 2% of women around the world would describe themselves as beautiful. Since 2004, Dove® has employed various communications vehicles to challenge beauty stereotypes and invite women to join a discussion about beauty. In 2010, Dove® evolved the campaign and launched an unprecedented effort to make beauty a source of confidence, not anxiety, with the Dove® Movement for Self-Esteem.
Widening the Definition of Beauty
The Dove® Campaign for Real Beauty was created to provoke discussion and encourage debate.
excerpt from
"The Dove® Campaign for Real Beauty." The Dove® Campaign for Real Beauty. N.p., n.d. Web. 09 Apr. 2015.
1. Have you ever seen a video from Dove's "Real Beauty" Campaign? If so, how did you feel when you saw it?
2. Why do you think are some people's arguments FOR and AGAINST this campaign?
3. Do you think other companies should do the same? Why? Why not?
Watch the video below.